Experiential marketing is different from traditional forms of marketing essentially since it encourages and promotes an interactive process through physical contact with a product or brand.The major difference can be taken further when stating that experiential campaigns interact with the potential buyers on a far more personal, or individual level than massive media campaigns. This leads to more emotional connection to the product or brand.
Over the last few years, experiential marketing has grown in popularity as an exciting and new way of gathering attention from the consumers. Experiential marketing centers its interest on interacting with the citizens and effectively promoting a product or service.Here are the reasons why experiential marketing can assist in promoting a new product.
This type of marketing is used to launch a new product. For a big brand, a full product launch can cost a lot of money. Logically, those with smaller budgets need a marketing campaign that wisely aims at the right audience, attracts enough attention from the press and delivers the product to the hands of potential customers that meet a predefined set of gender, age and income attributes.
Experiential marketing can enable your product to be on the top in highly competitive markets. The only way to attract customers is to offer them the opportunity to try a product first if a market is full of products. It is this first-hand experience that customers know how a product can help them or make functions even simpler.
A successful marketing campaign will achieve an important element in the world of promotion . This is the use of word of mouth in promoting a product. The increase in social networking websites has made word of mouth campaign to remain as the best form of marketing. Experiential marketing makes people share about your product, and the effect goes far making your product to be known by many people something that traditional marketing cannot achieve.
It is vital to consider the location and ensure that staff are well trained in order to realize a fruitful marketing campaign. A fruitful experiential marketing agency will generate effective experiential ideas and campaigns and still be capable of controlling the campaign so that it reaches the target budget.
Lastly, the objective of experiential marketing campaign is to grow sales.You encourage the growth of sales when you allow customers to use the product. Finally, a campaign should give a return on investment. You should get direct sales that generates more income as a result of giving out products and advertising them.Experiential marketing is, therefore, good form of marketing in promoting a new product.