How to Use Coupons as an Effective Marketing Tool.
There is a growing demand for coupons by customers. In order to take advantage of this, you should use them as marketing tool to secure more clients. Coupons can be issued by manufacturers or some other retailer to their customers and can be distributed electronically, direct mail or any other marketing means. A coupon features special offers or specific savings amount to entice customers to purchase certain types of goods and services from specific outlets. Here are some of the components you need to consider if you want to use vouchers for marketing purposes.
Coupons consistently have an expiry date. This is important especially as it creates a sense of urgency for the client to use it. Another advantage of this expiration date is the fact that it protects you from exposure in the sense that no customer will appear with a voucher from a couple of years ago when the offer has expired and hope to redeem the coupon.
Practical and Helpful Tips: Coupons
Looking On The Bright Side of Codes
Make sure that the print on your coupon is clearly visible. Also make certain that you state the limitations as per the usage of this coupon to prevent misinterpretation by the customer. For example a customer can heap a number of coupons in an offer and can even use them in an expired offer. However if you had stated your limitations clearly, like “may not be used in combination with any other offer” you may safe yourself this trouble. Additionally provide geographic limitations for the voucher.
Make the Number the Biggest
Like any other marketing tool, coupons have to compete for the attention of the customer. The offer or face value number should be made to look big as that is the only thing which customers are mostly interested in.
Make the Coupon Easy to Redeem
Coupons have numerous exceptions or need the consumer to meet many requirements before redeeming them. However, this should not be the case, make your coupon simple and easy to redeem if you would like to impress your clients with your customer service experience. If you complicate the process of redeeming a coupon it will do more harm to your business than good as it compromises on customer experience.
Employees Awareness of the Coupon
Inform your employees concerning the coupon and train them on how to handle them. Avoid instances where employees have no idea about the availability of coupons and will only be aware once the customer shows up to redeem them. This will create an impression your business is disorganized.
Note that coupons will bring value to your product. Make the process of redeeming the coupon a pleasant experience for the customer. Redeem them with a grin. Do not make the customer feel like they are doing a wrong thing when using the voucher. When managed well, a coupon can be a very successful marketing tool for your own brand.